AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
BT overhauls roster in bid to integrate brand.(Brief Article)
BT has mapped out its advertising strategy for 2004, reassigning several of its key accounts and bolstering its pounds 97 million annual spend significantly.
The largest assignment is the pounds 20 million account to promote BT's information communication technology (ICT) strategy to consumers, which was won by St Luke's after a pitch against Fallon.
The ICT campaign is critical to BT as it attempts to crack the market dominated by the likes of IBM and Hewlett-Packard. It will promote BT's myriad of value-added services beyond its core voice technology, such as networking businesses and CRM capability.
St Luke's has also won the pounds 15 million creative brief - after a pitch against Fallon and Abbott Mead Vickers BBDO - to develop BT's first over-arching brand campaign to cover all of its divisions.
The closest BT has come to attempting such a wide-ranging theme was in the 90s when it developed the 'It's good to talk' strapline. However, ...
- St Luke's wins #70m launch business for BT Openreach.(British...
- Magazine article from: Marketing Week December 1, 2005 700+ words
St Luke's has been appointed...the #70m launch of BT's new Openreach...was thought that BT would look beyond...Vickers.BBDO and St Luke's because the new...appointing The Nest. BT is approaching agencies...was surprised when St Luke's declined to repitch...
- St. Luke's founder quits as agency faces a new reality; London hot shop of yore...
- Magazine article from: Advertising Age March 10, 2003 700+ words
...to the U.S. Until now St. Luke's eccentric international...plans. '' In London, St. Luke's has a staff of 95 and...and U.K. telecom giant BT. The agency also has...Contemplating life after St. Luke's, Mr. Law said he has...
- St Luke's loses 118 500 account.(St Luke's Advertising lost British...
- Magazine article from: Marketing Week July 28, 2005 700+ words
St Luke's has lost BT's 118 500 directory enquiries...consumer advertising account. St Luke's will continue to work on BT's business-to-business...protracted pitch against St Luke's. Fallon stepped down from the BT roster midway through the...
- S&P rates Rush Presbyterian's variable-rate bonds 'AA-/A-1+.' (Rush...
- Press release article from: PR Newswire August 7, 1989 700+ words
...1+' rating to Rush Presbyterian St. Luke's Medical Center Obligated Group...208-1807/ CO: Rush Presbyterian St. Luke's Medical Center Obligated Group ST: Illinois IN: HEA BT -- NY040H -- 4332 08-07-89 17...
- St. Luke's Episcopal Health System Selects Broadlane To Provide Array of Supply...
- Press release article from: Business Wire January 24, 2008 700+ words
...an exclusive five-year agreement with St. Luke's Episcopal Health System, a church...solution, customized specifically for St. Luke's and designed for the system's...of the agreement were not disclosed. St. Luke's will have full access to Broadlane...
- St. Luke's president resigning. (St. Luke's Medical Center; Norman A. Ledwin)
- Magazine article from: Crain's Cleveland Business Santiago, Raquel July 12, 1993 700+ words
...Center, more uncertainty has been heaped upon St. Luke's Medical Center. Norman A. Ledwin, who...in Maine. Mr. Ledwin's resignation from St. Luke's and its parent company, the St. Luke's Hospital Association, is effective Sept...
- St. Luke's plan spurs M.D. feud. (MetroHealth Medical Center to absorb some of...
- Magazine article from: Crain's Cleveland Business De Lafuente, Della March 30, 1992 700+ words
...members staffers A plan by MetroHealth St. Luke's Medical Center to make some of its...and chief operating officer for Metro St. Luke's, confirmed that the hospital's...groups has resulted in a clash between St. Luke's administration and its doctors. The...
- St. Luke's Hospital Establishes Special Fund for Operation Rainbow Patients.
- Press release article from: PR Newswire May 30, 2001 700+ words
...of providing quality, charity care, St. Luke's Hospital has established the Operation...humanitarian medical aid program it sponsors, St. Luke's Hospital stepped in to help save Ms...other individuals like her can be sent to St. Luke's Hospital ATT: Operation Rainbow Fund...