AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Ben & Jerry's hands Naked roster status for media planning.(Brief Article)
The ice-cream brand Ben & Jerry's has appointed Naked to handle its media planning, on a retained basis.
Naked, its first roster media agency in five years, will be charged with extending the use of its recent 'home fangled' campaign, created by Fallon.
Ads have been running in London, mainly across the Underground. The aim is to roll out the campaign nationally, according to Ben & Jerry's brand manager, Antonia Kaup, while retaining its brand positioning.
'We're looking to evolve what we've already done, but it's a small brand and important that we stay true to our roots,' she said.
Ben & Jerry's was founded in 1980 by Ben Cohen and Jerry Greenfield and only started advertising in 1998.
...
- Applix Empowers Media Planning Group with Greater Understanding of Finances and...
- Press release article from: Business Wire October 1, 2007 700+ words
...providing the North American division of the Media Planning Group, LLC (MPG), the media division...finances and true profitability," said Ben Plummer, senior vice president of marketing...communications group. MPG provides media planning, buying, strategic consulting, branded...
- Buyers' guide.(Syndication: Media Planning Guide)(Directory)
- Magazine article from: Broadcasting & Cable March 8, 2004 700+ words
...tribune.com Phone: 212.210.1023 BOB MCPHEE Director, Advertiser Sales Bmcphee@tribune.com Phone: 212.210.1024 BEN COHEN Account Executive, Eastern Bcohen@tribune.com Phone: 212-210-1022 DICK BAILEY Director, Advertiser Sales, Midwest...
- CRWENews.com a[euro]"Stock Highlights: ANN, MSFT, BEN, GSE.
- Press release article from: M2 Presswire July 30, 2009 700+ words
...Stock Highlights: ANN, MSFT, BEN, GSE(C)1994-2009 M2 COMMUNICATIONS...Franklin Templeton Investments) (BEN), GSE Systems, Inc. (GSE...comScore Inc. to develop a digital media planning solution, named the Reach and...Franklin Templeton Investments) (BEN) today July 30, 2009 announced...
- Organic Announces Appointment of Ben Arno to Vice President of Engagement...
- Press release article from: PR Newswire August 24, 2009 700+ words
...agency, today announced the appointment of Ben Arno to Vice President of Engagement Management...President, Chief Operating Officer. "Ben's expertise in building global brands...firms provide advertising, strategic media planning, digital and interactive, direct and...
- IN BRIEF: Jaywing bought by Ben Langdon group.(Brief article)
- Magazine article from: Data Strategy February 14, 2007 700+ words
...Jaywing has been acquired by the Digital Marketing Group (DMG) - spearheaded by former adman Ben Langdon - in a #24m deal which also includes media planning and buying agency Cheeze. The acquisitions will allow DMG to offer digital marketing, digital...
- Havas Advertising to Increase Participation in Media Planning Group To 100%, in...
- Press release article from: PR Newswire January 22, 2001 700+ words
...Already Owns 45% of the Share Capital Of Media Planning Group, to Receive the Remaining 55...March, BBVA and BSCH, Shareholders Of Media Planning Group, Indicate Their Intention to...Havas Advertising Consolidation of Media Planning Group Expected to Facilitate Accelerated...
- Campbell to Consolidate International Media Planning and Buying with...
- Press release article from: Business Wire May 15, 2006 700+ words
...will consolidate its international media planning and buying assignments with the global...been Campbell's agency of record for media planning and buying in the United States since...Pacific, MEC will pick up Campbell's media planning and buying assignments in Australia...
- DoubleClick Inc. Acquires Media Planning Technology From Adgile Interactive --...
- Press release article from: Business Wire September 6, 2001 700+ words
...today announced that it has purchased a media planning technology from Adgile Interactive...way to centralize and simplify the media-planning and buying process. "We have been...excited about the addition of Adgile's media planning software to DoubleClick's suite of...