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Industry attacks gambling ad plans.(Brief Article)

Campaign

| March 05, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The advertising industry has criticised the Government's plans for lifting the strict controls over campaigns to promote gambling.

While welcoming the Draft Gambling Bill in principle, the Advertising Association has warned that advertisers would face 'double jeopardy' under the proposed new regime for controlling activities such as casinos, betting and bingo. They would be regulated by a new Gambling Commission on technical gambling rules and the Advertising Standards Authority and Ofcom for matters such as misleading ads.

The AA told MPs and peers scrutinising the legislation: 'We appreciate the Government's concern that there should be the highest level of consumer protection, but we believe that, in the long term, this is an inherently unsatisfactory situation in which both ...

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