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Tim Lindsay has been appointed to run the Publicis group in the UK after his departure as Lowe Worldwide's president at the end of 2003.
As the chairman of Publicis' operations in Britain, Lindsay will have a broader role than that of Gerry Moira, who quit the chairmanship of the London agency in January to resume his copywriting career.
Lindsay's task will not only be to provide Publicis with the mature leadership personified by its former chief executive, Richard Hytner, but to end last year's disappointing new-business record characterised by the failure of its consortium to capture the pounds 90 million Boots account.
His hiring is also intended to allow Rick Bendel, the Publicis chief operating officer, to step back from London and concentrate on running the global network.
Lindsay, who will take up his new job at the beginning of next month, will take charge of all Publicis group companies including Publicis Dialog (direct marketing), Publicis Blueprint (customer publishing) and its two design specialists, Comma and Carre Noire.
He will also become a member of the Publicis global management team and is expected to extend his role later to take on Bendel's former responsibilities as the head of the Publicis Nordic region.
'Tim's appointment is a clear reflection of our intention ...