The growth of e-services.

Despite the dot-com bust, delivering services via electronic media continues to grow and will be increasingly important for all marketers. In the US close to 80% of the population has Internet access, with 61% having access at home. This pervasiveness of Internet use means that, while companies drove the dot-com boom, technology users will drive the growth of e-services. Inevitably the focus of attention will shift from the technology to how it is used and this shift will encourage more people to use it.

The growth in Internet access is expected to continue with some researchers suggesting that most American households will be online in only a few years. New …