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Objective knowledge?

Nilewide Marketing Review

| January 25, 2004 | COPYRIGHT 2004 NILEWIDE. (Hide copyright information)Copyright

The trend towards knowledge management continues, with calls for a Chief Knowledge Officer in each company. The justification for it is that there needs to be someone in the company who is not too close to operations, so that they are objective enough to provide useful intelligence. The argument is that people within operations will only do and see things that suit their view of the business. This assumes that objective knowledge is possible, and the CKO will then be able to advise on acquisitions, mergers, new products, or new technologies, without having their judgment clouded.

The argument that many CEOs can be too close to their companies to make good decisions …

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