Setting boundaries.

It has always been a controversial issue that advertising has steadily found its way into almost every area of public space. From the surfaces of cars, trains, building and T-shirts, to mobiles, email and webpages, ads are ubiquitous. In spite of this, TV continues to be heavily regulated, in terms of licences, audiences, content and ad time, while other forms of media remain outside any effective codes of restraint. There appears to be an assumption that they will take care of themselves, or they are not important enough to need any supervision.

It must be asked at what point the battle for attention becomes invasive and, if these new media channels are increasingly …