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TRIDENT MICROSYSTEMS INC. Sunnyvale, Calif.; A Digital Revolution That Will Be Televised.(THE NEW AMERICA)
Byline: KIRK SHINKLE
Television is headed for a revolution not seen since the first color sets were introduced a half century ago.
High-definition sets are going to become the standard, thanks to new technology and a mandate from the federal government.
By focusing on the advanced TV market over the past year, chip designer Trident Microsystems Inc. has come back from the financial doldrums.
The company specializes in chips for use in advanced TVs. As more of these TVs hit the mass market, prices will head down. That means many manufacturers will look to outsource their chipmaking work to lower-cost firms such as Trident.
Trident's chips are designed to improve the quality of standard TVs and aid in the transition from analog to digital sets.
"The TV manufacturers should take advantage of cheap semiconductors to improve the overall quality," said Jung-Herng Chang, Trident's president.
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