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Winning The Interview Game With Reporters.(MANAGING FOR SUCCESS)(REAL SOLUTIONS: MEDIA RELATIONS)
Byline: Morey Stettner
When a reporter calls, the biggest mistake executives make is to shift into panic mode. They may worry so much about saying something wrong or getting misquoted that they wind up talking themselves into trouble.
It's wise to think before you speak. But if you're too self-conscious or fretful during the interview, you may lose sight of your message and strike a confused, choppy or contradictory tone.
"Don't try to be perfect," said Sally Stewart, a media consultant in Santa Monica, Calif. "If you trip over your words a little bit, that makes you more human. It can work to your advantage."
Stewart, author of "Media Training 101," offers tips to ace interviews:
** Sweep away distractions. Harness all your mental energy so that you're totally focused on the interview. Don't read your mail or surf the Web. Shut your office door.
"Stop multitasking during an interview," said Stewart. "Be in the moment the whole time."
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