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JARDEN CORP. Rye, New York; Home Canning Supplier Plays Its Cards Right.(THE NEW AMERICA)

Investor's Business Daily

| March 01, 2004 | COPYRIGHT 2004 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: ADELIA CELLINI LINECKER

When Jarden Corp. makes a purchase, Wall Street takes note.

Check the company's stock. It shot up late last week after Jarden agreed to fork over $232 million in cash for privately held United States Playing Card Co., a leading maker and distributor of playing cards.

The deal came as no surprise to analysts, who praise Jarden for its ability to bring new products to the mix that make an immediate and positive impact on financial returns .

"They've been able to find and acquire small niche consumer products companies with strong market-leading products," said analyst Joseph Altobello of CIBC World Markets, "Then they've been able to take those companies, tweak their products here and there, and use them to augment the top line as well as margins."

Jarden's main business is food preservation products. It's probably best known as the supplier of Ball, Kerr and Bernardin canning jars. It also sells vacuum packaging machines, pickle mixes, plastic cutlery, matches and other knick-knacks.

OK, so what do playing cards have to do with food-saving gizmos and canning jars? The short answer: not much.

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