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Beyond Mere Storage, EMC Manages Data's Life.(INTERNET & TECHNOLOGY)(Q & A)

Investor's Business Daily

| March 01, 2004 | COPYRIGHT 2004 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: BRIAN DEAGON

EMC Corp. has spent $3.5 billion in the last five months buying three software companies. This month, it launched a wave of new data storage systems.

The company will tell you the acquisitions and products are all about information life cycle management, the newest buzzword in the $50 billion storage industry. ILM is hard to do, but the idea is simple. It's all about doing more with less.

In the past, technology was largely based on proprietary computer platforms. That created islands of data that grew increasingly difficult and costly for companies to manage. ILM aims to solve that problem.

Howard Elias, EMC executive vice president, talked with IBD about trends in the storage industry.

IBD: What is the biggest challenge facing businesses in managing information?

Elias: We've seen phenomenal growth in the creation of information, along with the proliferation of many different computer applications. Businesses must figure out ways to be more efficient, reduce costs and have a more measurable return on investment. All that information must also be protected and always available.

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