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Makers Of Child-Tracking Technology Find Big Potential Market; Trackers Evolving, Shrinking; Kidnapping fears also are driving sales of cell phones, which parents give to kids.(INTERNET & TECHNOLOGY)
Byline: PATRICK SEITZ
Recent high-profile kidnapping cases have raised interest in technology for tracking and locating children.
Privately held Wherify Wireless Inc. soon will begin selling a pendant-sized device that combines a global-positioning-system receiver and cell phone, which kids can wear or put in their pocket.
The company says it's a big advance over its first-generation product - a bulky wristwatch.
Cell phone companies in general are benefiting from child safety concerns as parents buy mobile phones for their children at younger ages than a year or two ago, analysts say.
Steve Wozniak, co-founder of Apple Computer Inc., also has designs on the kid-tracking market with his venture called Wheels of Zeus Inc.
"It's likely to become a crowded space," said Keith Waryas, an analyst with market research firm International Data Corp.
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