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Eli Lilly/Icos.(Update)(Brief Article)

Medical Marketing & Media

| February 01, 2004 | COPYRIGHT 1999 CPS Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Eli Lilly/lcos and GlaxoSmithKline/Bayer were expected to air DTC ads for Cialis and Levitra, their respective erectile dysfunction drugs, during the Super Bowl. Pfizer was also…

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Source: HighBeam Research, Eli Lilly/Icos.(Update)(Brief Article)

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