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Planning guide.(AFM Preview)(American Film Market)

Variety

| February 16, 2004 | COPYRIGHT 2008 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

Roughly 7,000 people will descend on Santa Monica, Calif. for the American Film Market starting Feb. 25. About 300 companies will be selling movies and close to 400 films will unspool. Some essential info for those planning to join the mart masses:

GROUND ZERO

AFM's main sales office hub is at the Loews Santa Monica Beach Hotel on Ocean Avenue. The adjacent Le Merigot Hotel houses all vid screenings and seminars.

AFM: (310) 446 1000

Loews: (310) 458 6700

Le Merigot: (310) 395 9700

GETTING IN

A full, eight-day market badge will set you back $775; a half-market badge costs $295 and is valid from Feb. 29 to Mar. 3. …

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