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Roughly 7,000 people will descend on Santa Monica, Calif. for the American Film Market starting Feb. 25. About 300 companies will be selling movies and close to 400 films will unspool. Some essential info for those planning to join the mart masses:
GROUND ZERO
AFM's main sales office hub is at the Loews Santa Monica Beach Hotel on Ocean Avenue. The adjacent Le Merigot Hotel houses all vid screenings and seminars.
AFM: (310) 446 1000
Loews: (310) 458 6700
Le Merigot: (310) 395 9700
GETTING IN
A full, eight-day market badge will set you back $775; a half-market badge costs $295 and is valid from Feb. 29 to Mar. 3. …