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Americans find prescription drug advertising helpful, survey shows.
2004 MAR 4 - (NewsRx.com & NewsRx.net) -- Direct-to-consumer (DTC) advertising for prescription drugs is impacting the healthcare decisions of American consumers, according to a survey by Advanced Analytics Inc., a custom market research firm.
The survey of a nationally representative sample of adults also found that consumers were disappointed that they were not getting adequate information from their physicians.
After the pharmaceutical industry spent approximately $2.6 billion in direct-to-consumer advertising, three in four adults surveyed said that as a result of the discussion of risks and potential side effects raised in print and television ads they deliberately changed their behavior by asking additional questions of their physicians, the study shows.
The study also found that one in every seven respondents said that their physicians were not doing an acceptable job explaining risks and side effects associated with their medication.
"It is critically important for consumers to know the risks and side effects of their medication and DTC advertising has become a valuable tool in helping them to become better informed, thus allowing them to make better healthcare decisions," stated Morris S. Whitcup, PhD, president of Advanced Analytics Inc.
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Source: HighBeam Research, Americans find prescription drug advertising helpful, survey shows.