What new development fired you up at Midem?(The big question)

What is the single most exciting new development you saw or heard in Cannes last week?

Dominique Leguern, Midem director

"Mobile music and all those interactive sets you will be able to use. We have seen some amazing devices at this year's Midem. We had people with content and those that need content--they should be working with each other, but they need to speak the same language."

Steve Schnur, Electronic Arts worldwide executive of music and audio

"The fact that the music industry is looking to areas outside of the traditional. And the fact we are discussing something like video games and music as prominently as we are says a lot about both industries and how they are looking for new opportunities."

Kristjan Maris, The Music Engine director

"Origgio's Pre-Vu device, which has a chip in the CD so you can hear the music when you hold it up to your east it could transform the retail experience as an alternative to sound booths or listening stands"