Money's too tight to mention ...: it is a challenging climate for PR companies, who are having to sail a steady course in choppy waters in order to stay afloat. Key players tell Adam Webb how they are dealing with it.(Plugging & PR)

As with the rest of the industry, the world of music PR is shaping up for a year of flux and transition. Downsizing and the likelihood of at least one major label merger have brought instability" in the press world--contracting rosters and tighter budgets have left both independent and in-house press specialists fighting over a diminishing volume of work.

There have been significant losses in the media too. Following the collapse of the dance press last summer, the indie sector was next up against the wall as Bang and Careless Talk Costs Lives disappeared from the news shelves on one side of Christmas or the other, while X-Ray came under review by owner Capital ...