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New chip offers promo clips.(Gadgets)

Music Week

| February 07, 2004 | Williams, Paul | COPYRIGHT 2004 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

* A memory chip which could turn every CD into a listening post caught the imagination of many delegates at Midem--including trade minister Mike O'Brien.

The Pre-vu chip can be planted in the box of any CD, containing up to 120 seconds of music or other promotional audio.

Former Tower Records Europe chief Andy Lown--one of the directors of the developing company Origgio--says that when customers ...

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