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Encouraging hit rates adds fizz to Coke launch.(News from Midem)

Music Week

| February 07, 2004 | Williams, Paul | COPYRIGHT 2004 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Despite continuing glitches during the first 10 days of its launch, MyCokeMusic.com used Midem to unveil promising early data for the new UK download service.

In the first 24 hours of trading, the service sold more than 10,000 downloads, with users spending on average around 9 [pounds sterling] a head. The biggest-selling download during that time was Outkast's Hey Ya!, followed by the Tears For Fears exclusive track Closest Thing To Heaven and Kelis's Milkshake.

The profile given to the Tears For Fears exclusive also helped drive sales of a string of the band's catalogue tracks; Everybody Wants To Rule The World was the 11th biggest track, followed by Woman In Chains (12th), Mad World (13th), Shout (20th) and Head Over Heels (21st).

Coca-Cola head of strategic marketing alliances Raf McDonnell says, "The initial figures are good news for the industry because it shows that people are willing to pre-spend by buying credit packages." The Tears For Fears sales also highlights how such services can boost catalogue, he added

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