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Ringtones: chart by February.(News from Midem)
Tests begin later this month on the UK's first industry-wide ringtones chart, which is being established by the Mobile Entertainment Forum (MEF).
The MEF is aiming to have the chart up and running by the week beginning February 29, after announcing at Midem that it has sealed data deals with six leading ring-tone suppliers. The companies will contribute information for the Top 20 chart, which will be compiled by consultancy KPMG under an initial year-long contract.
David Simmons, chairman of the MEF ringtone chart initiative and chairman of Songseekers, which licenses EMI Music Publishing's catalogue for ringtone use, says the chart is being developed in an attempt to bring some new visibility and transparency to the ringtones market.
Despite high sales for ringtones in the UK, there remains little reliable data across the board, he says. "Statistics on ringtones are sketchy to say the least," he says. "There is a big ...
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