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Jungle Economics; Environmentalists thought they could save the rain forest and make money at the same time. They were wrong.
Byline: Mac Margolis
This time last decade, the world was worried sleepless over the fate of the Amazon rain forest. Beatriz Saldanha decided to do something about it. So she shut down her beachwear business in Rio de Janeiro and grabbed a backpack. Her plan: to bring an isolated community of Amazonian forest dwellers into the global economy. It was a loopy idea. And it worked. By bathing sheets of raw cotton in latex, gently milked from wild rubber trees, she came up with "vegetable leather," a tough, pliable fabric that could be fashioned into jackets, jeans and tote bags. Today her company, Amazon Life, is an international brand, with upmarket clients like ...
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