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McDonald's serves up Quorn burger.(Brief Article)

Marketing

| February 19, 2004 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

McDonald's, the famously carnivorous fast-food outlet, is introducing a Quorn-branded burger to its menu.

The home of the Big Mac, which already sells a Vegetarian Deluxe burger, has signed a deal with Quorn manufacturer Marlow Foods to supply its restaurants with burgers.

Quorn, which predominantly targets women, already provides McDonald's rival Wimpy with burgers; it is not known whether the McDonald's deal with will affect this relationship.

A McDonald's spokeswoman said that the company has been speaking to a variety of companies about developing another vegetarian burger, but added that it would not comment on commercially sensitive…

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