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Towson-based market research firm flourishes with post-9/11 biz.
Byline: Chet Dembeck
The chief executive of a Towson-based market research firm attributes the growth of his company to the fallout of Sept. 11.
The temporary closing of Ronald Reagan Washington National Airport and the months of rebuilding in New York City forced corporate executives to search for alternatives where they could conduct their research, according to Jay S. White, co-owner of Baltimore Research Co.
"A lot of people began looking at Baltimore for the first time," he said. "Now, they like to come here."
The firm's revenue was $156,000 when it started in 1996, and had not quite reached $1 million at the end of 2001. But last year Baltimore Research booked $3.1 million and anticipates earning $4 million in 2004. Its work force has grown to 44 from just four employees in 1996.
A variety of industry trends continue to put market research companies like White's into a sustained growth mode.
With a client list that already includes household products maker Procter & Gamble Co. and pharmaceutical giant Merck & Co., Baltimore's diverse demographics will likely attract even more firms, according to White.
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