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Govt plan to launch ads for baby bonds sparks controversy.
A Government plan to promote its scheme to put up to pounds 500 in a fund for every new-born baby has run into controversy because the campaign is likely to break in the run-up to the next general election.
Although Whitehall sources said no decision on an ad push had been taken, they suggested a spend of between pounds 2 million and pounds 3 million was likely after a pitch this autumn.
The Tories and Liberal Democrats have demanded a ban on advertising for so-called 'baby bonds' in the build-up to the election, which is widely expected next May or June. The Treasury has rejected the demand but has promised that, under Whitehall rules, most government ads would stop during the three-week election campaign.
Ruth Kelly, the Financial Secretary to the Treasury, said the Government planned to send an information pack to all parents: 'It is integral to the policy that parents be ...
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- Encyclopedia entry from: Encyclopedia of Small Business January 1, 2007 700+ words
Baby Bonds Baby bonds are savings-type securities that are available in small dollar denominations...government financed most of the costs of fighting the war by selling baby bonds, often in amounts of $50 or less. During World War I, bonds again...
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...in Bournemouth begins today, the Liberal Democrats sense that they are in the game...Liberals in the early 20th century, the Liberal Democrats, knowing the top-down state is...turn. Moderates might switch to the Liberal Democrats, turning their backs on a socialist...
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...Nick Clegg's strategy is right The Liberal Democrats, as usual, kicked off the annual...ought to learn. A party like the Liberal Democrats depends to a larger degree than either...disagreements in Bournemouth. The Liberal Democrats have always held more open debates...