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Masterfoods has appointed TBWA\Connections, the media division launched by TBWA\London and its sister agency Manning Gottlieb OMD, to handle the pan-European communications planning account for its cat food brand Whiskas.
The appointment sees PHD lose the planning account across Europe, with TBWA\Connections taking lead status. MediaCom will continue to handle implementational planning in the UK.
It is a vote of confidence in TBWA\Connections, which offers clients non-traditional media solutions and 'total brand thinking', as it is the first significant win for the operation since it launched last August. TBWA\London already handles the pan-European above-the-line account for Whiskas.
At the time of launch, Nick Manning, the chief executive at MGOMD, ...