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Home improvement.(Brands To Watch; hardware store advertising)(Brief Article)

Broadcasting & Cable

| February 09, 2004 | COPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Meanwhile, the battle for the hearts and minds of the do-it-yourselfers also will heat up this year.

"That whole category is really emerging," says Joe Abruzzese, president of advertising sales for Discovery Networks. Discovery has a big sponsorship deal with Home Depot for hit show Trading Spaces and While You Were Out but also does brisk business with Lowe's and other players in the category, he says.

The Monitor-Plus data shows that, in 2003, Home Depot was the No.1 brand in terms of total TV spending from January through November (the latest data available). The company spent almost $300…

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