DIARY: Who is playing who in adland version of the I'm A Celebrity jungle.

With the new series of I'm A Celebrity ... Get Me Out Of Here in full swing, Campaign once again puts forward adland's 'shadow' team of contestants and wonders how they'd face up to the stomach-churning challenges.

Rupert Howell, the McCann-Erickson chairman, is ... Lord Charlie Brocket.

The comparisons are obvious. Howell is jolly, talks a lot and has a massive country pile. However, there's an important distinction. When Howell began to worry about the overheads that came with joining the landed gentry, he didn't file an insurance claim. No. His methods were much more Draconian than that. He took a job at McCann.

Kate Harris, the chief executive of Nabs, is ... Jordan.

As well as sharing the same first name (Jordan's real name is Katie), the voluptuous Harris is more than a match for the glamour model when it comes to their most visible assets. This week, the amply endowed Jordan had a revolting encounter with a couple of cockroaches.

Doubtless Harris, who has had to deal with enough of the two-legged variety in the cause of charidee, could have given her valuable advice.

Jonathan Mildenhall, the managing director of TBWA\London, is ... Peter Andre.