PRIVATE VIEW: Tony Granger.

Corsa 'Wacky Races'. It's cheerful, but falls short of its 'hide and seek' predecessor. Perhaps my expectations were too high, but it seems like the effects (and a grating voiceover) supersede a solid idea. You definitely sit up and take notice, but the childlike appeal of the first one is somehow not matched with this cartoon reference.

Home Office 'Lisa Potts'. Presents a good argument for the police, but the execution's a little plonky. I felt the idea was a bit let down towards the end. It leaves you with an appreciation of the effort the police put in, but not really a desire to join, which is the actual purpose of the ad ... I think.

Cahoot 'cops' and 'breakdance'. The premise of 'we're only good at what we do and nothing else' and then showing how truly crap you are at other things is a little overtraded, but it's saved by nice executions and the dross in the category. They definitely stand out. 'Cops' is my favourite.

At the risk of sounding pedantic, the breakdancer is rather good.

Army 'Katie and Claire'. Not sure that one-upping the lads in the pub is a compelling enough reason for women to join the army. The battle of the sexes seems to takes precedence, rather than what women gain by joining.

To my mind, the visuals of the women in the army make more exciting viewing than the ad itself.

BBC Radio 4 'fridge' and 'kennel'. I really like these. It's a nice premise, which has been done justice by the ads and deftly executed. They're to the point and they make you laugh, which, considering they're for a comedy slot, is good.