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Potential 40 million dollar bonuses aside, is WPP about to go shopping? And is Havas next on its list? Caroline Marshall asks the man in charge.
'I think WPP and Y&R would be a powerful combination,' said Sir Martin Sorrell back in September 1999, employing the famous technique of wishful thinking out loud. The following year WPP bought Young & Rubicam in a dollars 4.7 billion deal, one of the largest in advertising history.
Four years later, and Sorrell is sitting on an empire with a strong financial record. His is the second-largest advertising and marketing services group by market size and capitalisation behind Omnicom. Like everyone, WPP has been ...