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WPP'S 40 million dollar man.

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| February 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Potential 40 million dollar bonuses aside, is WPP about to go shopping? And is Havas next on its list? Caroline Marshall asks the man in charge.

'I think WPP and Y&R would be a powerful combination,' said Sir Martin Sorrell back in September 1999, employing the famous technique of wishful thinking out loud. The following year WPP bought Young & Rubicam in a dollars 4.7 billion deal, one of the largest in advertising history.

Four years later, and Sorrell is sitting on an empire with a strong financial record. His is the second-largest advertising and marketing services group by market size and capitalisation behind Omnicom. Like everyone, WPP has been ...

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