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Nobody but the most mean-spirited would wish Craig Davis anything less than the best of luck as the Australian prepares to take over as J Walter Thompson's European creative chief. But his impending arrival resurrects the inevitable question of why such senior creative roles aren't being filled by candidates closer to home.
This has nothing to do with xenophobia. Davis joins an Antipodean influx including Dave Alberts (Grey London), Matt Eastwood (M&C Saatchi), Dave Droga (Publicis) and Malcolm Poynton (Ogilvy & Mather) who have not ...