WORLD: Gallery.

NKL LOTTERY - Springer & Jacoby Germany

It may interest the creatives at Abbott Mead Vickers BBDO working on its newly won Camelot account that Germany's lottery campaign is fronted by a female archery expert. The woman, sporting a modern-day Robin Hood outfit in lurid green, makes dreams come true by firing an arrow at them. In this ad, a man in a shop gazes wistfully at a snowstorm paperweight showing an idyllic scene where a woman sits underneath two palm trees in front of a huge mansion. As the arrow hits the snow-filled vignette, it suddenly becomes real. It's such a literal interpretation that two snow cannons even put in an appearance and scatter snow all over the Caribbean scene.

 
Client: NKL Lottery 
Agency: Springer & Jacoby, Hamburg 
Art director: Soren Porst 
Writer: Tom Hauser 
Director: Jan Wentz 
Production company: erste liebe film, Hamburg 

Kefir, a fermented yoghurt drink from President Foods, launched in China last year. This commercial, 'boy', targets mothers and seven- to 12-year-old children. A boy at school washes his hands and then turns the tap off. The trouble is, he has twisted it so tightly that the teacher who tries to use it after him can't get it to budge. The endline reads: 'Kefir. Good for building physical strength.' A simple message that satisfies the brief of appealing both to mothers and children.

 
Client: President Enterprises Corporation 
Agency: Leo Burnett, Guangzhou 
Art directors: Forest Young, Sunny Yang 
Writer: Echo Lee 
Director: Ho Hong 
Production company: Film Plus Productions, Guangzhou 

Carrefour moved its pounds 120 million ...