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MEDIA: Perspective - Can a stronger ITV be trusted never to exploit its power?
Major change can be unnerving. Speaking as someone who had a mild panic attack at the weekend on finding that I'm a Celebrity ... had replaced Midsomer Murders in the schedule, I could understand the fears of many surrounding the ITV merger.
But last Monday saw the first official day of the merged ITV, which controls more than 90 per cent of the output on the ITV Network, pass with barely a whimper.
Given the howls of anguish from some quarters last year when Carlton and Granada's plans became clear, you'd have thought that the ITV companies were plotting to create an army of mutants to take over the world.
In addition to winning the nod for a single sales operation controlling around 52 per cent TV ad revenue (creating genuine distrust at a potential sales monopoly), there was also emotional opposition to a stronger ITV.
Most agencies seemed to cast themselves as tooled-up hobbits taking on the imagined sweaty, greedy and rapacious Orc ranks of the ITV sales force on behalf of the beatific group of the UK's advertisers.
Calming words since from ITV sales chiefs, not to mention the soothing balm of the Contract Rights Renewal remedy, have healed many wounds. The majority of well-run agencies were more than willing to roll their ITV deals for a year or two given that many had reduced their spend levels as ITV's ...
- `Bigger and stronger' ITV pledge on merger.(Features)
- Newspaper article from: The Journal (Newcastle, England) October 8, 2003 700+ words
...pledged to create a "bigger and stronger" ITV after the pair's pounds 4bn tie...anticipating. But there is concern that ITV's new strength will not be reflected...closer the opportunity for a bigger, stronger ITV to compete on an equal footing with...
- ITV pledge on merger.(Business Local)
- Newspaper article from: The Journal (Newcastle, England) October 8, 2003 700+ words
...pledged to create a "bigger and stronger" ITV after the pair's pounds 4bn tie...the opportunity for a bigger, stronger ITV to compete on an equal footing...Five and BSkyB. She said: "A stronger ITV will be better able to invest in...
- Will ITV turn down the volume in the regions?(News)
- Newspaper article from: The Journal (Newcastle, England) October 8, 2003 700+ words
...Five and BSkyB. She said: "A stronger ITV will be better able to invest in...very reasonable price to pay for a stronger ITV, to make a commitment - under the...concerned that the renewed strength of ITV should be properly directed. He...
- BONG BONG BONG; AND FINALLY HERE IS THE NEWS FROM ITV... Granada and Carlton...
- Newspaper article from: Daily Record (Glasgow, Scotland) October 8, 2003 700+ words
...it welcomed the prospect of ``a stronger ITV''. Granada boss Charles Allen...broadcasting landscape and the position of ITV has become increasingly difficult to maintain. ``A stronger ITV will be better able to invest in...
- Ad industry slams ITV merger ruling: advertisers offer lukewarm support for...
- Magazine article from: Marketing Week Wilkinson, Amanda October 9, 2003 700+ words
...will vary in direct proportion to ITV's share of commercial impacts...the last two months of this year. ITV joint managing director Mick Desmond claims the merger will mean a stronger ITV, which is good for advertisers...
- ITV's [pounds sterling]4bn merger passes Hewitt's screen test.
- Newspaper article from: The Evening Standard (London, England) October 7, 2003 700+ words
...and the outcome will disappoint both ITV's rivals and the advertising world, worried about the dominance ITV plc may hold. Shares in Granada were...Channels 4 and 5 and BSkyB. "A stronger ITV will be better able to invest in...
- Sorted And The City: pounds 415m ITV glee; HEWITT ALLOWS BIG TWO...
- Newspaper article from: The Mirror (London, England) October 8, 2003 700+ words
...makes Coronation Street, owns seven ITV franchises - Granada, LWT, Yorkshire...closer the opportunity for a bigger, stronger ITV to compete on an equal footing with...programmes. The deal makes the new ITV a target for a foreign buy-out.
- DirecTV-News Corp. deal may boost ITV, DVR tech. (Broadband Week).
- Magazine article from: Multichannel News Brown, Karen April 21, 2003 700+ words
...later this year. DirecTV may also get a transfusion of stronger ITV blood, as News Corp. applies what it has learned from...on BSkyB, and because of a recent consolidation among ITV providers. BSkyB has rolled out a slew of interactive...
