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MEDIA: Forum - Will BBC's ills help commercial sector?

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| February 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Can commercial broadcasters capitalise on the troubles at the BBC in the short and long term?

Greg Dyke was hardly the most popular figure in commercial media circles, but you almost certainly have to concede his effectiveness in turning the BBC into the modern model of an aggressive media conglomerate.

The BBC director-general, who resigned last Thursday, scheduled astutely, unashamedly chased ratings and generally made life miserable for the BBC's commercial rivals, especially ITV.

He also presided over an unprecedented expansion of BBC services as the corporation staked out a chunk of territory in the digital domain - TV channels such as BBC3 and BBC4, DAB radio stations and a more commanding web presence.

Sentiment aside, his departure should be great news for the commercial sector. In the immediate future, the likes of ITV will hope to take advantage of widespread management disarray at the corporation. Longer term, the commercial sector will surely now get what it has been demanding for a decade - an end to BBC self-regulation. The BBC's Charter is to be renewed in two years' time and in the wake of last week's events, the Charter debate has already been hotting up.

This week, the IPA released its response to Ofcom's consultation on Public Service Broadcasting, arguing that the BBC is allowed too much freedom in its interpretation of PSB and that its scheduling is in direct competition with the commercial sector.

In this context, Jim Marshall, the chairman of the IPA's Media Futures Group, agrees that commercial TV channels in particular can expect to prosper over the short term. He says: 'Any organisation that is in such management turmoil gives opportunities to the competition. Nor is the timing good as regards BBC performance against ITV because the network is emerging from the merger and looks a far stronger prospect than it did.'

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