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Leith has created a poster campaign to promote the new deep-pan pizza from Goodfella's.
The ads emphasise the idea that the 'deeply delicious' range is designed to fulfill the biggest appetite.
Each of the three six-sheet executions features a person with an over-sized smiling mouth. The endline reads: 'Deeply delicious. The enormously satisfying new pizza from Goodfella's.'
The ads build on the TV theme that suggests Goodfella's ...