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Emap Advertising has signed a six-figure deal with Nissan to promote the Nissan 350z sports car across several of its titles.
The publisher hatched the deal with Nissan's agency, Manning Gottlieb OMD, across six of its titles. These are The Face, Arena, Pop, Car, FHM and Arena Homme Plus.
Activity launches with a 52-page guide to Japan, created in association with Nissan, bagged with Arena, which has a cover of Tom Cruise pushing his Last Samurai film.
Arena will then run a series of advertorials over several months, around Japanese themes. Later in the year, The Face will launch a 24-page magazine dedicated to the cultural influence of Japan on British lifestyle.
Nissan's launch activity is built around research, including some from Emap, which identified 'black-collar workers' ...