AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Create a link to this page

Copy and paste this link tag into your Web page or blog:

<a href="http://www.accessmylibrary.com/article-1G1-112979293/oampm-unveils-press-campaign.html" title="Facts and information about O&M unveils press campaign for Ford Fleet.">O&M unveils press campaign for Ford Fleet.</a>

Close Set up an RSS feed that alerts you when new articles from Campaign are available.

Frequently asked questions about RSS feeds

O&M unveils press campaign for Ford Fleet.

Campaign

| February 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Ogilvy & Mather has devised a press campaign for Ford Fleet, the manufacturer's car management division.

The ads dramatise how Ford Fleet's team of specialists help to make a fleet manager's life easier, enabling them to enjoy life outside work by reducing their burden.

One of six executions pictures a suited man washing up. The accompanying caption reads: 'Mummy, who's that man in the kitchen?'

In another execution, a management figure tells a nervous-looking man: 'It's only a few vans and cars to look after ... a couple of hours a week should do it.'

All six executions carry the endline: 'Designed for living. Engineered to last. ...

Related articles from newspapers, magazines, journals, and more


Bell & Howell Releases Ford Fleet Electronic Parts Catalog System.: Press release article from: PR Newswire April 24, 2001 700+ words
...announced today the development of Ford Fleet EPC, a new electronics parts catalog...customers. "With Bell & Howell's Ford Fleet EPC, Ford's commercial fleet customers...their vehicles. With the development of Ford Fleet EPC, Bell & Howell continues to...


Ford Renews Contract with Jeeves Solutions and Expands Services to Ford Fleet...: Press release article from: PR Newswire November 5, 2001 700+ words
...of Proven ROI at Fordvehicles.com, Ford Fleet Selects Jeeves Solutions for Its Unique...Jeeves' products and services to the Ford Fleet division to improve self-service and...At www.fleet.ford.com , "Ask Ford Fleet" will now allow Ford to also service...


Ford Fleet customers set to receive telematics solution from Thales.(Brief...: Newspaper article from: Telecomworldwire July 3, 2002 700+ words
TELECOMWORLDWIRE-3 July 2002-Ford Fleet customers set to receive telematics solution from Thales...automobile manufacturer Ford. Under the terms of the agreement, Ford Fleet customers will receive a telematics system from Thales which...


Ford: Fleet sales will tumble in '07.(Ford Motor Co.)(Brief article): Magazine article from: Automotive News November 6, 2006 700+ words
With the Taurus out of the picture, Ford expects the daily rental portion of its fleet sales to fall to well below 50 percent in 2007 and overall fleet sales to drop by double-digit percentages during the year. Production of the Taurus, Ford's fleet mainstay, ended Oct. 27. Now the majority "by


Imagistics moves to Ford fleet.(Brief Article): Magazine article from: Employee Benefits July 1, 2002 700+ words
Office systems company, Imagistics, will move from a mixed fleet to a fleet of Fords under a new contract hire agreement with Arval PHH. The change will be phased in as contracts come up for renewal. New cars will be replaced after four years or 100,000 miles.


Motors: Summer sale on Ford fleet.(Features): Newspaper article from: Birmingham Evening Mail (England) August 12, 2005 700+ words
THANKS to the success of the new generation of Focus models and the ever expanding number of special versions of the Fiesta, Ford is sure to get a hefty sales boost with the September registration changes. But just to make sure, the company has reduced prices on a host of models until September 30.


Green Groups Criticize Fuel Efficiency of Ford Fleet.(Ford Motor Co.)(Brief...: Newspaper article from: Mobile Emissions Today August 16, 2004 700+ words
A coalition of environmental and human rights groups recently claimed that despite the debut of the Ford Escape hybrid vehicle, the company's vehicles still have the lowest overall fuel efficiency of all U.S. automakers. "If Ford wants to position itself as an environmental leader, it needs to do


Royal Spring Water Inc., receives a purchase order for private label bottled...: Press release article from: PR Newswire March 12, 2007 700+ words
LOS ANGELES, March 12 /PRNewswire-FirstCall/ -- Royal Spring Water Inc. , (the "Company") a bottler and distributor of pure water from the Artesian wells of the "Ogallala Aquifer", announced today that it has concluded a private label deal with Vista Ford dealerships in California. Royal Spring

For more facts and information, see all results