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What Car? magazine has appointed the creative agency Kitcatt Nohr Alexander Shaw to create a campaign to support its relaunch.
The title, owned by Haymarket Publishing, is being redesigned with improved content and navigation. The advertising campaign positions What Car? as essential reading for anyone buying a new or used car.
Kitcatt Nohr won the account after a four-way pitch. What Car?'s publishing director, Bob McDowell, said: 'Kitcatt Nohr emerged as a winner because of the clarity of its thinking and the strength and creativity of its ideas.'