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M&C uses TV for special constables.
The Home Office is using TV to attract more special constables in a campaign that abandons its established tactic of getting celebrities to boost police numbers, but still asks the question: 'Could you?'
The national TV, press and poster initiative marks the debut work on special constables by M&C Saatchi, which developed the 'Could you?' campaign.
The advertising is aimed at educating the public about the specials, who do the same job as regular officers and have similar powers, but work on a volunteer basis, on top of another job.
In the 30-second TV execution, which breaks on Monday, a regular officer talks about the difficulties of police work. This is interspersed with scenes of a special constable in action - from dealing with an ...
- Special constables a force to be reckoned with as hours double
- Newspaper article from: Evening News - Scotland Alan McEwen July 15, 2009 700+ words
...resources' to keep public confidence SPECIAL constables have more than doubled their working...huge rise has raised concerns that special constables may be being used to bridge a gap...said: "We applaud the work of the special constables who volunteer their time in this...
- Home Secretary announces six thousand new Special Constables.
- Press release article from: M2 Presswire August 20, 2008 700+ words
...Secretary announces six thousand new Special Constables(C)1994-2008 M2 COMMUNICATIONS...funding package that will see 20,000 Special Constables working alongside Police Community...the streets of local communities. Special Constables are volunteers who serve as police...
- Retail staff urged to be special constables.(News)(Brief Article)
- Magazine article from: Grocer Pawinska, Maja May 1, 2004 700+ words
...all retailers to encourage staff to volunteer to become special constables following pilot schemes in London and Norfolk. "Everyone...employers provide eight hours' additional leave per month for special constables. The home secretary also paid tribute to Usdaw's Freedom...
- Home Office launches Special Constables recruitment ads.(Marketing)
- Magazine article from: New Media Age Dudley, Dominic March 11, 2004 700+ words
The Home Office has launched an online campaign to boost the number of Special Constables, the volunteer part-time police force. The recruitment push has been designed by digital agency Profero and launches next week...
- Drive to woo special constables.
- Newspaper article from: Birmingham Evening Mail (England) April 5, 2001 700+ words
EMPLOYMENT Minister Tessa Jowell launched a scheme in Birmingham to attract special constables. West Midlands Police hopes to increase its complement of specials to 1,000 by linking recruitment to the New Deal employment...
- Taxpayers urged to sign up in special constables drive.(News)
- Newspaper article from: Birmingham Evening Mail (England) February 19, 2003 700+ words
...increase of more than 25 per cent in Staffordshire police charges were today urged to help the force by becoming special constables. A massive recruiting drive for specials was launched aimed at attracting hundreds more people to join the fight...
- Your police force needs YOU; AS APPEAL LAUNCHED FOR MORE SPECIAL CONSTABLES, WE...
- Newspaper article from: Birmingham Evening Mail (England) Richards, Andy January 15, 1999 700+ words
...of the West Midlands - but there aren't enough of them. As a Home Office Minister launches a plea for more 'special constables' in the region, ANDY RICHARDS meets the part-time policemen. THE dying girl lay barely conscious in the road...
- Bobby hits a special target; LAW: As West Midlands Police is looking: to...
- Newspaper article from: Birmingham Mail (England) September 1, 2009 700+ words
...there to help people using the airport." This year, West Midlands Police is looking to attract more than 300 special constables across the region boosting the ranks to more than 900. CAPTION(S): On the beat: Clive talks to youngsters...
