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Farm creates first outdoor work for new Smart models.

Campaign

| February 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Farm Communications is set to unveil its first work for the DaimlerChrysler-owned Smart car with a national outdoor campaign to promote the fortwo and launch its new roadster.

The campaign aims to broaden the appeal of the brand to a wider car-buying market as Smart moves from offering a single model to a range of marques.

A four-seater, called forfour, is due to be launched later in the year.

Sam Bridger, the head of marketing at Smart UK & Ireland, said: 'In moving forward as a multi-product brand, it was essential that we captured the unique personality of the Smart fortwo and extended this to the new models in the range.'

Executions for the fortwo focus on the traditional benefits associated with the model such as cheap ...

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