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Vodafone launches phone photo contest.
Vodafone has launched a digital campaign that gives picture-phone users the chance of '15 minutes of fame' by interacting with the advertising.
The campaign entices consumers to send in wacky pictures taken using their mobile phones. The images might then appear for 15 minutes on the homepage of Yahoo! UK & Ireland.
Lisa Bjornberg, the consumer ad manager at Vodafone, said: 'Showing people the fun they can have using picture messaging and giving them their moment in the spotlight in this interactive environment is a great demonstration and incentive.'
The campaign aims to demonstrate the benefits of Vodafone Live! - the brand that encompasses its portfolio of advanced services such as picture messaging - to its ...
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