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BBH gives man magic powers in new Lynx ad.
Lever Faberge is backing the launch of its latest Lynx fragrance, Touch, with a TV campaign that suggests that men who wear the fragrance will have special powers over women.
The ad, which is part of a pounds 4 million marketing spend through Bartle Bogle Hegarty, is set to the background music Feeling the Love by Reactor.
A man is shown entering a railway station waiting room in Cuba, which is filled with beautiful women on a very hot day. As he sits down, he appears to be controlling their bodies and clothing with his actions.
First he traces his fingers down a map, and a drop of sweat trickles down the front of one woman. Then as he opens his briefcase, another woman's leather boot comes unzipped.
Finally, he opens his book and a woman's blouse unbuttons to expose her cleavage. As he closes his book, the blouse does back up, and the pair exchange meaningful glances.
The ad ends with the line: ...
- UK: Lever Faberge launched Lynx Touch this month, one year after the successful...
- Magazine article from: Cosmetics International Cosmetic Products Report January 1, 2004 700+ words
UK: Lever Faberge launched Lynx Touch this month, one year after the successful introduction of Lynx Pulse. Touch was created by Ann Gottlieb (creator...m marketing support package for Touch will include television, press and...
- Lever Faberge sprays on two touches of the...
- Magazine article from: Grocer January 10, 2004 700+ words
Lever Faberge has earmarked a budget of 7m [pounds sterling] to back its Lynx and...and is kicking off the programme with new additions to both rangers. A Touch fragrance joins the Lynx range this month, with TV and cinema ads. Newcomer...
- Lynx & Impulse to revive body spray category.(Product News)(Lever Faberge is...
- Magazine article from: Cosmetics International January 16, 2004 700+ words
Lever Faberge is breathing new life...Impulse umbrella. Lynx Touch launches this month...marketing support package for Touch will include television...tagline 'Have you got the touch?' Lever Faberge also asked Ann Gottlieb...
- Lynx effect boosts sales. (Lever Faberge).
- Magazine article from: Grocer August 3, 2002 700+ words
Lever Faberge's portfolio of health and beauty...manager for deo and male grooming at Lever Faberge, male grooming remains a growing...leader in the male grooming sector, Lever Faberge understands what drives male consumers...
- Distribution gets brushed up.(News)(Lever Faberge)
- Magazine article from: Grocer Watson, Elaine September 6, 2003 700+ words
Lever Faberge has pumped 27m [pounds sterling...in Doncaster, will handle all of Lever Faberge's personal care products, slashing...sterling] sales barrier by 2007, said Lever Faberge chairman Keith Weed. The Tibbett...
- Lever Faberge to axe Organics.(News)(Brief Article)
- Magazine article from: Marketing Week Thomas, Daniel July 8, 2004 700+ words
Lever Faberge is poised to axe its former flagship...Sunsilk and Dove. Organics was one of Lever Faberge's largest hair-care launches of...seize a leading share of the market. Lever Faberge pulled all marketing support for the...
- Lever Faberge's Fact File gives a helping hand to the personal care market.
- Magazine article from: Cosmetics International May 25, 2001 700+ words
Lever Faberge's sixth Personal Care Fact File...share in the competitive market. Lever Faberge's share fell slightly, driven by...showed strong growth following what Lever Faberge says was a successful relaunch last...
- Lever Faberge unveils dark secret of Sure.(Lever Faberge launches Crystal...
- Magazine article from: Marketing Week November 21, 2002 700+ words
Lever Faberge is extending its Sure deodorant into a new category, with the launch...leave dark clothes completely unmarked. An industry insider says: "Lever Faberge claims that Crystal uses a new formula that does not stain clothes...