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4creative campaign targets diehard fans in final Friends task.
To mark the final series of the US sitcom Friends, 4creative, the Channel 4-owned creative agency, has developed a campaign using catchphrases and icons from the previous nine series.
Among the items included in the campaign, which breaks in the middle of February, are Marcel the Monkey from series one, Joey and Chandler's Layzee Boy chairs and an example of Phoebe's poetry.
The campaign targets long-term fans of the show and is supported by on-air trails, radio, press ads in magazines such as Heat, Star, OK! and Closer, postcards in 800 cafes and bars ...
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