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Banc relaunches as integrated shop.

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| February 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Banc is being relaunched by its owner, Media Square, as an integrated agency, pulling together Media Square's marketing services assets to offer through-the-line communications solutions.

The new operation will use the name of the advertising and brand consultancy business launched by Robert Bean ten years ago; Banc was bought by Media Square last July.

As well as advertising, the new-look Banc will offer communications specialisms, including brand strategy, PR, design, direct marketing and new media. Media Square's other companies - the PR company Le Fevre Communications, the integrated agency Equanim, and the new-media consultancy Brand New Media - are being relaunched under the Banc name.

Bean ...

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