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Jordans Cereals is reviewing its pounds 1 million creative account.
The privately owned company is talking to three agencies about the business.
These agencies are thought to be St Luke's, Vallance Carruthers Coleman Priest and The Leith Agency.
Jordans is looking to appoint an agency across its product range, which includes cereals and cereal bars. Recent product launches include its Frusli cereal bar, which has been promoted through a sampling exercise.
The company, owned by the W Jordan family, began its last major TV ad campaign in November 2002 through the Norwich-based agency Vital Design & Advertising.
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