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AMV's debut EuroMillions work employs Crusoe theme.

Campaign

| February 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Abbott Mead Vickers BBDO has unveiled its debut work for The National Lottery operator Camelot.

The campaign is to promote the new Europe-based draw EuroMillions, which launches on 13 February.

Camelot appointed AMV to its UK EuroMillions advertising account at the end of 2003. More recently, the agency picked up the whole of Camelot's pounds 24 million above-the-line business after a five-way pitch.

The first 40-second TV execution, which breaks on Friday, is set on a desert island and stars Robinson Crusoe.

Crusoe, played by the Only Fools and Horses star Roger Lloyd-Pack, observes that there is 'something different about Friday'. His modern-day Man Friday companion, Vas Blackwood, is measured up by glamorous ...

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