AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
DDB London shows 30 years of Golf in TV spot.
DDB London has created a national TV campaign that celebrates the 30-year history of the Volkswagen Golf.
The 60-second commercial, called '30 years in the making', shows the history and evolution of the Golf through the eyes of a young German engineer called Wolfgang.
Jorian Murray, the managing director at DDB London, said: 'The strategy behind the campaign is to show the evolution of an icon. The Golf has firmly won a place in the hearts of the British public. The job of the ad is to say 'right, this is something you love, it is iconic, it is everything you love about the older ones and more'.'
The ad opens with young Wolfgang starting work at Volkswagen at the time of the Golf's inception in 1974. It goes on to chart the development of the various models of the Golf over the next 30 years, while showing Wolfgang ageing and his environment changing.
There ...
- New Campaigns: Volkswagen Golf Plus.(DDB London)(Brief Article)
- Magazine article from: Marketing Week May 26, 2005 700+ words
DDB London has created a #6.5m campaign to support the launch of the Volkswagen Golf Plus, which shows bemused drivers unable...this week, has the strapline: "The new Golf Plus. A Golf, just a little bit bigger." In the...
- Tribal DDB London.(Media Planner/Buyer)(Brief Article)
- Magazine article from: New Media Age September 30, 2004 700+ words
...main client, Volkswagen, this year. The agency designed a micro-site for the pre-launch of the car manufacturer's new Golf. This allowed users to select the colour and trim, and start the order process for the car. It marked the first time that...
- DDB LONDON: Leaving the past behind.(new appointment of Stephen Woodford)
- Magazine article from: Marketing Week Benady, David July 20, 2006 700+ words
...can Stephen Woodford, the new head of DDB London, win the high-spending accounts needed...By David Benady Stephen Woodford, DDB London's newly recruited chief executive and...somewhat over the past seven months. DDB London has recently lost PG Tips, The Guardian...
- Analysis: Will DDB continue Hammersley's legacy of change?(Paul Hammersley...
- Magazine article from: Marketing Week Parry, Caroline December 15, 2005 700+ words
...agency, there was little doubt that DDB London chief executive, and former Lowe New...legacy at the agency. Hammersley joined DDB London in March 2004 with a brief to revitalise...rebranding of the agency from BMP DDB to DDB London in early 2004 worked well externally...
- DDB London Creates First Market Specific Work for Bud Light, Republic of...
- Press release article from: PR Newswire May 14, 2008 700+ words
LONDON, May 14 /PRNewswire/ -- DDB London has created 2 new TV spots to support Bud Light specifically...beer to overcome product misconceptions - Creative agency: DDB London Contact For more information please contact Grace Wright Tel...
- DDB London.(Digests)(DDB London )(Brief Article)
- Magazine article from: Marketing Week February 19, 2004 700+ words
DDB London has created DFDS Seaways' first television campaign for four years. The campaign launches this week and focuses on on-board entertainment and the growing trend for short breaks.
- DDB London secures 6m [pounds sterling] Wyeth business.(Agencies)(Wyeth...
- Magazine article from: Marketing Week Singh, Sonoo August 12, 2004 700+ words
Wyeth Consumer Healthcare has appointed DDB London to handle its 6m [pounds sterling] advertising business...Kelly Campbell Roalfe/Y&R and incumbent Publicis. DDB London's brief is expected to include an increased focus on Wyeth...
- DDB London boss poised to join Lowe's new agency.
- Magazine article from: Marketing Week December 8, 2005 700+ words
DDB London chairman and chief executive Paul Hammersley is set to take the top job...press, it was confirmed that Hammersley was considering his future at DDB London, but had yet to reach a decision. DDB Worldwide head of corporate communications...