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CHI creates launch ads for Armadillo.

Campaign

| February 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Clemmow Hornby Inge has been appointed by the Swedish lock company Assa Abloy to handle the launch of its high-street stores, Armadillo.

CHI has devised the Armadillo name, logo and advertising for Assa Abloy, which owns more than 100 lock brands including Yale, Union and Chubb.

The service, Assa Abloy's first consumer offering, will provide cutting-edge security systems, including locks that can be operated by remote control, mobile phone or thumb scan, as well as keys that will only work at pre-determined times or days.

The products will be offered through a new line of shops, which will launch on 12 February with a shop in Sutton Coldfield. An Australian store opened last year.

CHI's above-the-line campaign incorporates press and outdoor executions using ...

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