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Grimes teams with Saunders to launch training for clients.
Janet Grimes, the former head of planning at Ogilvy & Mather, and Julian Saunders, the ex-chief executive of Red Cell, are to launch a training company designed to help clients to get to grips with media neutrality.
The pair decided to launch The Joined-Up Training Company after working together at the Account Planning Group, where Grimes was the chairman.
'At the APG, Julian and I got involved with media-neutral planning about two years ago,' Grimes said. 'We realised that while there is a lot of theory on it in agencies, the real problem lies with clients managing the process. Our programme will help clients to lead complicated communications ...
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