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Weisinger takes over Fallon new business.
Fallon has poached TBWA\London's new-business director, Helen Weisinger, to head its new-business department.
Her appointment as the new-business director sees Fallon secure a dedicated new-business person for the first time in its five-year history.
Michael Wall, the managing partner, has assumed responsibility for business development and is putting together a new-business team, led by Weisinger.
'We are planning for the next five years,' he said. 'Helen is the principal hiring. Her track record is impeccable.'
Although Fallon won the pan-European Sony account in 2002, it was absent from significant pitchlists last year.
Weisinger leaves TBWA after a two-year spell as the ...
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