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Thames Water hires M&C to tackle water shortages warnings.
Thames Water is handing its creative assignment to M&C Saatchi in advance of a possible campaign to warn consumers of water shortages later this year.
ZenithOptimedia is expected to take on the media planning and buying.
No budget has been set for the work, which will run only if depleted water supplies lead to rationing and hosepipe bans. The brief also includes opportunities to work on foreign projects for the utility company, which is part of the German conglomerate RWE.
Thames Water, previously with Bates UK, chose not to automatically follow the majority of Bates clients into the WPP-owned J. Walter Thompson after WPP's takeover of Bates' Cordiant parent. Instead, it invited JWT and M&C Saatchi to pitch for the business.
Mike Moran, Thames Water's worldwide ...
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